CASE STUDY: First Majestic Silver Corp.
Understanding the data helps find better targets
“It’s very simple: Analytics creates a virtuous cycle. If you have better analytics, you can find better targets. Mineral Forecast Geo AI Advisor gave us the key to starting that process.”
By amplifying the knowledge of their expert geologists, Mineral Forecast helps First Majestic accelerate discovery. Their team can now identify higher-value mining targets with greater speed and proven accuracy.
First Majestic is a publicly traded mining company (NYSE:AG / TSX:AG) focused on silver and gold production in Mexico and the United States. The Company presently owns and operates four producing underground mines in Mexico as well as a portfolio of development and exploration assets in Mexico and the United States, with a strong emphasis on technological innovation and sustainable mining practices. The company is known for its vertically integrated approach, minting its own silver products and selling directly to investors and shareholders.
Gonzalo Mercado joined First Majestic in 2021, following an impressive tenure as a professional geologist serving at various mining companies with more than 20 years of global geological experience. Under Mercado’s guidance, First Majestic Silver Corp. has unearthed valuable mineralization in San Dimas, Mexico. He’s also led two successful discovery explorations at Santa Elena, Mexico.
“Mineral Forecast’s technology doesn’t replace our experts—it’s amplifying their knowledge. By combining these resources, we’re seeing better results while preserving our industry’s deep expertise.”
— Gonzalo Mercado, VP Exploration and Technical Services, First Majestic Silver Corp.
Mercado first applied Mineral Forecast technology at San Dimas, where the Geo AI Advisor yielded great results, accelerating both discovery and accuracy.
Using existing data, Geo AI Advisor helped First Majestic find more targets.
With the Mineral Forecast Geo AI Advisor, First Majestic has:
- Enhanced deposit understanding.
- Identified mineralization trends at specific structure orientations.
- Accelerated targeting and exploration at prospective mine-sites.
- Significantly increased available targets within the immediate area of interest.
- Significantly increased available targets beyond the immediate area of interest.
- Benefited from complementary integration of data via the machine learning model.
- Optimized data interpretation without disrupting operations.
- Successfully revaluated a specific geophysical study
- Transformed the same study from an underutilized dataset into a key integration tool.
“It’s very simple: Analytics creates a virtuous cycle. If you have better analytics, you can find better targets. Mineral Forecast Geo AI Advisor gave us the key to starting that process.”
— Gonzalo Mercado, VP Exploration and Technical Services, First Majestic Silver Corp.